America's Main Street

In 1940, NBC Radio introduced a Saturday morning dramatic show, “Lincoln Highway.” Sponsored by Shinola Shoe Polish, it featured stories of life along the highway. It left the air in 1942, but not before bringing the stories of the Lincoln Highway into homes all over America.

The Lincoln Highway is a slice of Americana. As you travel the old highway, there remain some of the eye-catching gimmicks used to attract travelers. Today, in Marshallown, the old Highway 30, going through town, still has motels and diners reminiscent of days gone by. Cecils Cafe still has the chicken with the top hat on top of the building advetising FOOD and the Flamingo Motel sports its namesake pink bird in front near the highway for all to see.